Today we are going to talk about what is Search Engine Optimization (SEO), if you are going to give an interview, you give training to someone or you tell a client that I want to do SEO of your website, then you must know this. What is Search Engine Optimization?
Search Engine Optimization
So see search engine optimization (SEO) is made up of two words, the first is a search engine and the second is optimization. First, we talk about search engines, then what is a search engine, then let us tell you that a search engine is a software system that is designed to search for information from the World Wide Web. Because as you know, there are thousands of TV channels from thousands of websites where there is a lot of data, a system has been made to find this data from somewhere, which we call a search engine.
Now let’s talk about what is optimization, optimization means using anything in a better way is called optimization. We optimize the search engines properly and use them to our advantage. Would you not want that if any person searches for anything related to your business related to your product or related to your services in the search engine, then your website should appear first in the top. So this is the best use of search engine which we use for search engine optimization.
There are many types of SEO
- ON-Page SEO
- OF-Page SEO
- Technical SEO
ON-Page SEO
Now whenever we start doing SEO, the question comes that how do we use it, then the optimization we do on our website or on our webpage or the optimization which is under our control, we call it on-page SEO. Whether it happens on our pages or let’s talk about HTML title or URL you can easily work under your control. Two types of techniques are used in on page White Hat and Black Hat. All these techniques are available to ON-Page the page like Optimize HTML file, content optimization, keyword rich content optimize URLs, image optimization, technical aspects of the website etc.
OFF-Page SEO
OFF-Page SEO means that it should be such that you go outside your website like you go to any other website and optimize your website by going to another server, we call it OFF-Page Optimization. There are two types of techniques used on the page White Hat and Blood Hat. In this we optimize in many ways like backlinks, domain authority, social link forum submission etc.
Technical SEO
Technical SEO is a small part of on-page SEO, with the help of technical issue, we have a technical activity or technical problem of our website, we improve it on our website, then we call it technical SEO. If you want to become a good expert, then you should know how to do technical SEO, only then you will be able to become an expert in good SEO.
Do we optimize search engines in SEO?
Now the question comes can we optimize the search engine, so see search engine is a software system that is built after a lot of hard work and a very secure network, if we take Google for example, Can we tamper with Google’s back end or tamper with its algorithm or coding and bring your website to the top of Google’s search engine No. So if we talk in simple language, then we do not optimize the search engine, but optimize our website and can take advantage of it by bringing our website to the top rank in the search engine.
Why use SEO Tools?
Now we will talk about what is used to do SEO because it is a bit difficult to do SEO without using it. Because if so, then by using it, you can know that on whatever topic you are preparing your contact, what are the chances inside the market that your contact can get ranked, SEO gives us complete information in that. In a better way by which we can know how many chances are there for our website to be ranked. so let us know what types of tools are used to do SEO.
- HubSpot Website Grader
- Google Search Console
- Google Analytics
- UpCity Free SEO Report Card
- Internet Marketing Ninjas
- Bing Webmaster
- Google Trends
- Seolyzer
- SEOquake
- Seobility
- Check My Links
- BROWSEO
- CWVIQ
- HubSpot SEO Marketing Software
- Ahrefs
- SEMrush
- KWFinder
- GrowthBar
- Woorank
- BuzzStream
- Moz Pro
- Linkody
- Screaming Frog SEO Spider
- Remove’em
- AnswerThePublic
- Keyword Hero
- SpyFu
- Seomater
- ContentKing
- SE Ranking
These are some of the tools that you can use to rank your website in the search engine.
Why is search engine optimization (SEO) important?
SEO is very important for your website because when you do SEO for your website, it helps a lot in ranking your website in Google search engine and your website gets very good traffic which helps in growing your business. meets. If you use SEO, then your website starts ranking in Google’s search engine and it keeps your website in the search engine of Google search engine for a long time. For that, you have to do this continuously for your website.
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